ON HOLD MESSAGING
A professional customized on hold message is the most cost-effective and highly targeted way to advertise and market your products, services, promotions, special offers and seasonal items to a captive audience .
It cuts through the clutter and noise of other advertising generating new and repeat business, reducing hang-ups, caller abandonment and creating a more professional image.
For more than 30 years, On Hold Media Services has been producing professional and compelling on hold messages for businesses around the corner and around the country.
MAKING A MESSAGE
MAKING A MESSAGE IS EASY!
JUST TELL US ABOUT YOUR BUSINESS!
Using the information you provide we craft the first draft of your on hold script. Which is typically 350-450 words. (Approx. 3 min.)
After you approve the final draft of your customized on hold script the production process begins. You choose a male or female voice talent and your customized on hold message is sent to you to be downloaded to the appropriate format or equipment.
ON HOLD FACTS
REDUCE CALLER ABANDONMENT
72% of first time callers who hang up wind up shopping the competition. -Sales & Marketing Management Magazine
An estimated 60% of callers on silent hold hang up. One third of those callers don’t call back. -Independent study conducted by Tech Data published in Inbound/Outbound Magazine
A Message-On-Hold reduces hang-ups by 50%. -Telemarketing Magazine
YOU CAN CONTROL WHAT YOUR CALLERS HEAR WHEN THEY’RE PLACED ON HOLD
In the last 5 years average phone traffic has increased by 36%. -USA Business Today
88% of callers prefer a message on hold to silence or the radio. -Maximarketing, independent research firm
An average of 16%-20% of callers who hear a message on hold make a purchase based on what they hear. -Maximarketing, independent research firm
THE POWER OF USING YOUR TELEPHONE AS A MARKETING TOOL
94% of marketing budgets are spent to induce a customer to call, and only 6% to handle the call once the call is received. -USA Business Today
DOWNLOADS & VOIP FORMATS
STATE-OF-THE-ART DIGITAL EQUIPMENT
Our digital playback units are loaded from a flash drive memory and installed to your phone system.
If your phone system runs on VOIP we can convert your message to any format.
What is Music and Messages On Hold?
It is an audio production of music and custom messages written specifically for your business somewhat like radio commercials.
Why Do I Need an On Hold System?
To inform and educate your clients about your business and to reassure your callers that they’re still connected. Imagine greeting a guest in your store or office, then suddenly leaving them alone for a minute or more.
Is My Phone System On Hold Ready?
On Hold Media Services provides state of the art digital equipment. We can accommodate all VOIP formats as well.
Can I Play Over the Air Radio or Music?
Only if you pay special rights fees to ASCAP, BMI and SESAC. If you don’t pay these fees, you are in violation of U.S. copyright laws and are subject to fines. More importantly though, would you really want your telephone guests to hear a commercial for one of your competitors?
What If I Need Professional Installation?
If professional installation is necessary, On Hold Media Services will gladly coordinate with one of our many telecommunications installation partners for professional installation. Most installations are easy.
Major Food Distributor
“…Like many New Jersey companies we provide a wide range of products and services. We feel it’s important to keep our customers informed about the many brands we carry. With on hold messages from On Hold Media Services we can do just that! Your staff of professionals listened to what we needed and crafted an understandable and informative script.”
“Our office is among one of the busiest in central New Jersey. As such we are often forced to place our patients on hold. Now with On Hold Media Services’ customized messages we are comfortable in knowing that our “down” time is being used to create an image for our practice while at the same time informing and directing our many patients. When we first met, you told us that what your callers hear on hold was one of the few things you could control in business. How right you were! And On Hold’s quick installation and production made it easy!”
New York Insurance Company
“We’re proud of our record of providing the right insurance for some of the New York area’s most prestigious companies. We’re also very proud of our most recent association with On Hold Media Services. From the beginning you understood what we needed to say and were able to write and produce just the right message. Since its installation we have received many positive comments. Most importantly we’ve been able to inform and direct our growing clientele about our myriad of services."
Major New Jersey Auto Dealership
“As one of the largest chain of car dealerships along the Jersey Shore we know how important it is to provide our customers with top quality service and to always keep them informed. With On Hold Media Services we are able to easily do both. Our on hold messages help us inform our customers about everything from the advantages of purchasing a new car or truck from our dealership to things like sales, services and parts department hours. It just makes sense to utilize the time customers are on hold to inform them of new products and services while creating an image that ties in with our marketing campaign.”
New York Law Office
“It is a pleasure for me to write and tell you that On Hold Media Services has been everything I had hoped it would be and more! I am now able to promote the many advantages of my firm to all of my callers. Prospective new clients now get to hear about all the services we provide while they are waiting to speak to an attorney. Before using your service, callers on hold were simply listening to whatever song was on the radio including my competitors’ commercials! I have received many compliments from members of the medical and legal community."